It’s not that easy really. Mark Twain once quipped that he’d have written a shorter letter, but he didn’t have the time.”
Twain has always made people laugh, but his insight is apt. Every good writer knows that it takes time to write short, terse, concise content. It takes more time than writing long and verbose content because good editing requires cutting stuff out that isn’t necessary. With pay per click ad copywriting, you’ve got to make sure that every word counts. You don’t want fluff. You want real content. And it has to sell.
You have a one-line headline and two lines of content. Not much space. Everything must propel the reader forward to make the click and visit your site. Your ad is not the sales tool. It’s the lead generation tool and it’s one job is to deliver targeted traffic to your landing page. If you try to do anything else with it then it will fail to do its job.
The best advice I can give you regarding quality pay per click ad content is to focus on one keyword and to make that keyword work hard to drive traffic, get the click, and reach your target audience. Your headline must contain the keyword once - not twice - once. Your ad copy should contain your keyword once. In both cases, make sure that your keyword is used as effectively as possible and that you have a call to action in that ad. It’s not easy, but success is worth it.
Twain has always made people laugh, but his insight is apt. Every good writer knows that it takes time to write short, terse, concise content. It takes more time than writing long and verbose content because good editing requires cutting stuff out that isn’t necessary. With pay per click ad copywriting, you’ve got to make sure that every word counts. You don’t want fluff. You want real content. And it has to sell.
You have a one-line headline and two lines of content. Not much space. Everything must propel the reader forward to make the click and visit your site. Your ad is not the sales tool. It’s the lead generation tool and it’s one job is to deliver targeted traffic to your landing page. If you try to do anything else with it then it will fail to do its job.
The best advice I can give you regarding quality pay per click ad content is to focus on one keyword and to make that keyword work hard to drive traffic, get the click, and reach your target audience. Your headline must contain the keyword once - not twice - once. Your ad copy should contain your keyword once. In both cases, make sure that your keyword is used as effectively as possible and that you have a call to action in that ad. It’s not easy, but success is worth it.
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