14 Ways to Nail Your Landing Pages

There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to a desired take action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor's desire. Here are 14 ways to nail your landing pages :

1. Get top-level buy-in for strategic projects; not all projects produce immediate sales, but have more strategic implications for the business.
2. Create urgency, such as a deadline to increase CTR and conversion
3. Print destination URLs on pages in your catalog
4. Sepertate CSS and data points for ease of use
5. Make sure landing pages deliver on a promise that drove the shopper to the site with consistent products, benefits, offers and branding
6. Split test different paid search landing pages
7. Split test different email landing pages. Don't throw consumers to a category page, but a specifically designed page using the email messaging, creative and extended product offering
8. Track key performance on all pages
9. With landing pages - think like a consumer
10. Have a platform that enables marketing staff to market.
11. Be prepared to make changes fast
12. Optimize landing pages for natural search with readable URLS (no special characters), included on site maps, no Flash, no duplicate content
13. Keep landing pages up longer than you think. If you are working with outside agency to host, require minimum of 3-6 months hosting
14. Look at competitors' landing pages. Your customers are likely searching multiple sites for a product. See what they are seeing.

Ciao.......